The new NIL regulations could boost the local economy and benefit college athletes, but there’s a downside.

That’s according to UVA Economics Professor Ed Burton, who says allowing businesses to sponsor student-athletes could have a positive impact on our local economy. Along with the potential for economic growth, Burton believes the NIL would allow the student-athletes and their families to be recognized for the work required to reach the college level.

“You don’t become a college athlete without making some serious sacrifices along the way,” he said. “It’s not only good for the local economy… That student has worked for many, many years.”

But Burton warned that increased financial compensation could blur the lines between amateur and professional athletes.

“The more you pay athletes, the less this is really a student-athlete…and the more it’s what we might call a semi-professional or even professional activity.”

Burton thinks the future impact of the NIL ruling will be college sports evolving into minor leagues for major professional sports.  As a college professor, he worries that could shift the focus away from the educational value at the core of college sports.

To hear more from UVA Professor Ed Burton about the NIL listen to his interview with WINA Morning News host Jay James.