News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Latest Stories

3 hours ago in Entertainment

Depp back as Mad Hatter in ‘Alice Through the Looking Glass’

22-overlay-3

The movie follows on from the 2010 box office hit "Alice in Wonderland," which starred Depp alongside Australian actress Mia Wasikowska as the titular heroine and Oscar nominee Helena Bonham Carter as the Red Queen.

3 hours ago in Lifestyle, National

Record number of Millennials are living with their parents

23-overlay-9

Living at home with parents is now the most common arrangement for people age 18-34.

3 hours ago in Weird

When police are chasing one of their own

15-overlay-12

This is one story that gives whole new meaning to the idea of a police chase.