News

U2’s Super Bowl exclusive a big hit

U2’s Super Bowl exclusive a big hit

Photo: Reuters/Charles Platiau

U2’s Super Bowl exclusive has paid off – the group has raised over $3 million for the Global Fund to fight AIDS, malaria and tuberculosis from downloads of their new tune.

The Irish group premiered a snippet of its new single, Invisible, during the big game, in partnership with frontman Bono’s (RED) charity – and fans have flocked to iTunes to download the free track.

More than one million free downloads were snapped up within the first hour after the commercial aired during the first quarter of the Super Bowl telecast, and the success of the campaign has prompted bosses at sponsors Bank of America to exceed their initial pledge of $2 million during the 36-hour giveaway.

All proceeds from additional copies of Invisible, which is now on sale through iTunes, will be donated to the Global Fund as well. (KL/WNWCBB/MT)

Latest Stories

in Entertainment, Sports

Ronda Rousey biopic in the works

rrousey

Paramount executives have picked up the rights to the 28-year-old's autobiography.

in Sports

Daily fantasy sports land in gambling industry crosshairs

yahoofantasy

Each year millions of Americans draft virtual sports teams online and enter real-money competitions that last only a few hours.

in Entertainment

Ben Stiller back as dimwitted male model in ‘Zoolander 2′ trailer

13-overlay1

The sequel to the 2001 comedy is still several months away but with one-liners like these, we can't wait.