News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Latest Stories

in Local Sports, Sports

Charlottesville Trumps William Monroe 24-19

Football

In the WINA High School Football Game of the Week, Charlottesville High School prevailed over William Monroe 24-19 behind its dynamic rushing attack.

in National

Making headlines this week

AP792818563420

A look at the big stories that made news this week and the headlines you may have missed.

in Sports

This week’s top sports shots

AP351363760471

A look at some of this week's best moments in sports.