News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Latest Stories

in Entertainment

Harrison Ford hurt in plane crash

harrisonford

The "Star Wars" star was seriously injured when his vintage plane crashed shortly after taking off from an L.A. airport.

in Entertainment

Peeps milk coming to an Easter basket near you

peeps

Because why shouldn't milk taste more like marshmallows?

in National

Plane slides off runway, crashes into fence

12-overlay

A jetliner with 125 passengers aboard slid off the runway during a snowy landing at LaGuardia Airport, smashing into a fence at the edge of Flushing Bay.