News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Latest Stories

in Music

Justin Bieber charged with dangerous driving

Fresh
Canadian pop singer Justin Bieber drives a quad bike at the beach as he takes a break in a resort in Punta Chame on the outskirts of Panama City in a January 27, 2014 file photo.

Justin Bieber has been charged with dangerous driving and assault following an altercation and collision on Friday.

in Entertainment

Angelina Jolie debuts wedding dress featuring kids’ artwork

The cover of People magazine, dated 15th September, 2014, featuring the wedding of Angelina Jolie to Brad Pitt.

Angelina Jolie has debuted photos of her surprise nuptials to Brad Pitt, revealing she wore a designer wedding gown featuring artwork by their six children.

in Music

Survivor’s Jimi Jamison dies at 63

Members of the band Survivor in the earl 1980s: (L-R) Marc Droubay, Jim Peterik, Stephen Ellis, Frankie Sullivan, Jimi Jamison

The family of Survivor rocker Jimi Jamison has thanked fans for the outpouring of support following his sudden death on Sunday.