News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Latest Stories

in Local Sports, Sports, UVA Sports

Virginia Women Finish Strong, Upset No. 8 Louisville

JPJ Basketball Arena

Virginia Women's Basketball pulled the upset and claimed its most impressive win in the regular season finale, defeating No. 8 Louisville 75-59.

in Albemarle County, Charlottesville City, Local, Local Sports, Sports, UVA, UVA Sports

UVA Men Defeat Virginia Tech 69-57

VSabre for web~1240x800 copy

The UVA men's basketball program has made history again thanks to a victory over Virginia Tech.

in Entertainment

This weekend in entertainment history

michael-jackson

A look at some of Hollywood's most memorable headlines.