News

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDONALD'S:In response to the criticism on social media, McDonald's spokeswoman Lisa McComb noted that since 2009, the character has been "loved and well-received by children and families in Latin America and Europe." Photo: Associated Press

By Mary Wisniewski

CHICAGO (Reuters) – McDonald’s restaurant chain says its new “Happy” mascot will bring “fun and excitement” to its children’s meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy. “It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald’s said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald’s spokeswoman Lisa McComb noted that since 2009, the character has been “loved and well-received by children and families in Latin America and Europe.”

“Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view,” McComb said in an email on Tuesday.

The mascot announcement comes on the heels of the chain’s efforts to rebrand its popular “spokesclown,” Ronald McDonald.

The restaurant chain, which has its annual shareholders’ meeting on Thursday, has often been the focus of criticism over the fast-food industry’s penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald’s started automatically including apple slices and a kid-size fry in every Happy Meal and Mighty Kids Meal. This July, McDonald’s will also start introducing “Go-GURT” low-fat strawberry yogurt to children’s meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)

Latest Stories

12 mins ago in National

Congress approves permanent Internet access tax ban

Fresh
internet

By Richard Cowan WASHINGTON (Reuters) – The U.S. Senate on Thursday passed legislation placing a permanent ban on states’ taxing…

14 mins ago in National

Clinton, Sanders clash over Obama as they vie for minority votes

Fresh
22-overlay-10

Democratic presidential candidates Hillary Clinton and Bernie Sanders clashed sharply in a debate on Thursday over their support for President Barack Obama, with Sanders accusing Clinton of "a low blow" after she compared him to Republicans.

19 mins ago in Entertainment

REVIEW: ‘Deadpool’ is a nasty piece of fun

Fresh
17-overlay-6

The anticipated film flips the bird at the Marvel formula, turns Ryan Reynolds into an avocado, and offers a most agreeably childish R-rated film.