News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Latest Stories

in Entertainment

‘Jersey Shore’ star heading to trial on tax evasion

Fresh
sorrentino

Reality TV star Michael "The Situation" Sorrentino pleaded not guilty to federal tax fraud charges.

in Sports

NFL ‘on track’ to field London team

Fresh
nfl

The NFL plans to field a team in London and could have a franchise there by 2022.

in National

Travelers quarantined as U.S. steps up Ebola checks

Fresh
ebola

The U.S. has started new restrictions on those coming from the countries hardest hit by the deadly virus.