iTunes launching music festival at SXSW

iTunes launching music festival at SXSW

SXSW: LL Cool J performs on the Doritos #BoldStage at the 2013 South by Southwest Music Festival. Photo: Associated Press/Darren Abate/Invision

NEKESA MUMBI MOODY, AP Entertainment Writer

NEW YORK (AP) — iTunes is putting its stamp on South by Southwest, piggybacking on the annual event hosted by the city of Austin, Texas, with its own music festival.

The company said Wednesday it will debut its popular iTunes Festival, a free concert series held in London for the past seven years.

While the London version is a 30-day event, the U.S. festival will feature five nights of rock, country, pop and hip-hop held at the ACL Live at the Moody Theater, where Austin City Limits is held.

iTunes said the festival will feature a mix of new and established artists, including Coldplay, Keith Urban, Imagine Dragons and London Grammar.

South by Southwest, an international showcase for music, film and interactive projects, will be held next month.

Latest Stories

in Entertainment

Today in entertainment history: Oct. 13


A look back on the Hollywood headlines that made history.

in Sports

Steve Sarkisian fired by USC


Steve Sarkisian, USC Head Football Coach, has been fired according to ESPN.

in Viral Videos

What’s the #WorstCollegeParty you ever went to?


Ah those were the days ... or were they?