News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Latest Stories

in Music

Documentary on Nirvana’s Kurt Cobain to air on HBO

cobain

The first documentary made with the cooperation of Kurt Cobain's family will be released next year.

in National, World

U.S. to leave more troops in Afghanistan than first planned

afghanistan

The number of troops in Afghanistan next year will be larger than originally thought to fill a gap left in the NATO mission.

in Black Friday, Entertainment

PHOTOS: Macy’s Parade through the years

AP970543650046_2

For 88 years the iconic Macy's Parade has been a Thanksgiving tradition.