News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Latest Stories

in National, World

Israel strikes house of Hamas Gaza leader

Fresh
A Palestinian walks on the rubble of the house of the top Hamas leader in Gaza, Ismail Haniyeh, hit by a pre-dawn Israeli strike, in Gaza City, northern Gaza Strip, Tuesday, July 29, 2014. Early Tuesday, Israel warplanes struck a series of targets in Gaza City, including Haniyeh's house and government offices, while Gaza's border area with Israel was hit by heavy tank shelling.

Israel's military pounded targets in the Gaza Strip after Prime Minister Benjamin Netanyahu said his country should prepare for a long conflict in the Palestinian enclave.

in Trending, Viral Videos

TODAY’S MUST SEE: How to cool a drink in two minutes

Fresh
Cold Drinks

Never drink a lukewarm beverage again! Check out this helpful summer trick.

in Entertainment

Today in entertainment history: July 29

benjerrys

A look back at the Hollywood headlines that went down in history.