News

European soccer clubs opening U.S. academies

European soccer clubs opening U.S. academies

SOCCER SCHOOL: European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states. Photo: clipart.com

BY FERNANDO PEINADO, Associated Press

MIAMI (AP) — As the U.S. appetite for soccer grows, more American kids are harboring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalize financially.

European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states.

The expansion of such programs is part of a bigger trend, as major international clubs try to grow their brands in the U.S. to battle for the hearts and pocketbooks of Americans today and in decades to come.

Latest Stories

in Entertainment

This weekend in entertainment history

mondaynight

A look back on the Hollywood headlines that made history.

in Local Sports, Sports, UVA Sports

UVa Heads on the Road to Face No. 21 BYU TODAY

VSabre for web~1240x800 copy

Virginia travels to Provo, Utah today to face 21st ranked BYU today at 3:30, coverage here on WINA at 1pm.

in Local Sports, Sports

Charlottesville Trumps William Monroe 24-19

Football

In the WINA High School Football Game of the Week, Charlottesville High School prevailed over William Monroe 24-19 behind its dynamic rushing attack.