News

Bob Dylan appears in Super Bowl ad; music in 2

Bob Dylan appears in Super Bowl ad; music in 2

PITCHMAN: Bob Dylan says "We will build your car" in a new ad for Chrysler. Photo: YouTube

Sometimes it’s hard to tell what Bob Dylan is saying when he was singing. But during his TV pitch last night on the Super Bowl, the message came through clearly: buy American cars.

The music legend appeared in a two-minute ad for Chrysler.

And like many of the automaker’s commercials in recent Super Bowls, it played up the fact that the cars are American-made by Americans.

In the ad, Dylan walks through the streets of Detroit, explaining that the now-bankrupt city made cars and that in turn, “cars made America.”

The ad closes with Dylan’s raspy voice intoning: “Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car.”

It was the second of two Super Bowl ads featuring Dylan. The song “I Want You” was featured in the Chobani ad — where a hungry bear rampages through a convenience store to score a cup of the honey-flavored version of the popular Greek-style yogurt.

Latest Stories

in Albemarle County, Charlottesville City, Local, Local Sports, Sports, UVA, UVA Sports

UVA Defeats Virginia Tech 69-57

VSabre for web~1240x800 copy

The UVA men's basketball program has made history again thanks to a victory over Virginia Tech.

in Entertainment

This weekend in entertainment history

michael-jackson

A look at some of Hollywood's most memorable headlines.

in Music

Turn it down: Study says millions at risk for hearing loss

earphones

A new study shows almost half of all 12 to 35-year-olds listen to unsafe levels of music on their personal audio devices or cellphones.