Barbie ‘unapologetic’ about ‘SI’ appearance

Barbie ‘unapologetic’ about ‘SI’ appearance

THE DOLL THAT STARTED IT ALL: Barbie is among this year's SI swimsuit models. Photo: Associated Press

COVER GIRL: Barbie will appear as part of the 50th annual swimsuit issue.

NEW YORK (AP) — After 50 years of debate over her unattainably perfect figure, Barbie now is unapologetic about her tiny waist and endless legs.

To prove it? The doll, which is made by Mattel, is flaunting her frame in Sports Illustrated Swimsuit’s 50th anniversary issue alongside super models as part of a campaign called “unapologetic.”

The magazine issue, which comes out on Tuesday, features well-known super models like Christie Brinkley alongside Barbie wearing the black-and-white swimsuit the doll wore when she made her debut in 1959.

Mattel is promoting the feature with a hashtag “unapologetic” on Twitter and a billboard in New York’s Times Square.

The campaign is a departure for the 55-year old doll, which has been both beloved as a plaything and criticized as an unrealistic standard of beauty for decades.

Latest Stories

in Music

Metallica looking forward to baseball season


The San Francisco Giants will hold Metallica Night for the fourth year on May 6.

in Music

Ringo Starr is selling copy No. 1 of the ‘White Album’


Looking for a unique Christmas gift? It'll only cost you a cool $60 grand.

in Sports

Rangers replace Maple Leafs atop hockey’s most valuable list


The Rangers, who return to the top of the rankings for the first time since 2004, were valued at $1.2 billion